TRAPMedicine, a partner of Heluna Health, focuses on improving men’s health by rebuilding trust in the healthcare system, conducting research, and addressing barriers to access. Its programs prioritize trust, research, access, and prevention (“TRAP”) to reduce health disparities among Black men and boys, a population disproportionately affected by preventable diseases.

The mission of TRAPMedicine is to shift the praxis, narrative, and culture of men’s health using the barbershop. TrapMedicine is a community-driven public health movement powered by education, engagement, and equity.

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